Tips and Marketing Tools for the RaceQuest Affiliate Program.
Dear Affiliate,
Thank you for making the decision to become a RaceQuest affiliate.
As a Web publisher, you understand that the success of any online marketing program is only as good as the work you put into it. With that in mind, we have put together a variety of tools that you can use to market the RaceQuest program on your Web site, via search engine, and through email.
Please let us know if there is anything we can do to help you - from arranging a FREE online webinar to promote the sale of the RaceQuest book, to a LIVE presentation in your region in the form of a day-long workshop.
We are poised to help in any way possible, as your success is RaceQuest's success!
Copyright 2005 Quest Marketing, All Rights Reserved
One of the best kept secrets in today's affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows youto place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com. You can set your budget to spend according to daily and monthly limits.
Tips and How they apply to the RaceQuest affiliate program
1. Create keyword lists before you create your ad. By cleverly integrating keywords into the subject title or the main part of your ad you can increase the CTR (click through ratio). People will generally click on ads that contain the keywords they just searched for if they're interested and a high CTR is definitely helpful as it can decrease your cost per clicked ad.
Keywords that we have found to work well in promoting the RaceQuest book via Google AdWords.
2. Surprisingly creating two ads for exactly the same product can help determine what works best. (This is called split ad testing.) This may sound like an expensive solution to testing the quality of our ads, but it will always show which approach is best. With a little bit of luck both ads will work out well and generate enough revenue to make up for the extra effort.
3. Continually updating the ads and keywords will ensure that the advertisements content remains fresh and in accordance with what the customer is looking for. By continually updating your ads you can potentially turn a mediocre or even terrible ad campaign around simply by changing a few words here and there or adding and changing keywords.
4. Make sure that your keyword lists and your used keywords also contain possible plural variations, common spelling and even spelling errors. People are not robots; the average person will be just as likely to type “affilaite” as they are to type “affiliate” and this count for practically any word. (The “a’ and the “i” is transposed. I do this ~all~ of the time!)
5. And finally, don't stick with keywords or ad campaigns that simply don't seem to work. Set a specific amount of money you are willing to spend during the testing phase of the ad. If you spend that amount of money and don’t see the results you were expecting (don’t forget to tweak the ad during the testing cycle!) then it is time to scrap that ad and rethink your position.
Online Banners
Simpy copy the banners below, and upload to your site, to promote the RaceQuest Marketing Manager book. Direct links to the RaceQuest affiliate sales page, and earn commission from each sale!
7 Essential Steps to Web Site Promotion
Copyright 2003 by Herman Drost
Web Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web site, your online business venture will soon fail.
1. Create a web site marketing plan - if you fail to plan then you default to a plan for failure. When designing your web site, create a plan on how to market it as well. Try to put yourself in your customers shoes when doing this. It's too easy to just view your web site from your own perspective. You need to have a clear vision for your business, goals (short and long term) you wish to achieve and the strategies of how you will accomplish them.
2. Define your target market - many online marketers promote their web site aimlessly in a field which is too large i.e. they may use bulk mailing as one of their promotion strategies. Of course you may get some visitors but the chances are you will not make many sales. Why? You have not narrowed your field of customers and targeted them. If you sold Cadillacs online for instance, you are not randomly going to market to every person on the Net. Your target market may be previous owners of cadillacs, or people who routinely purchase luxury American cars.
Getting targeted customers to your web site, will increase sales, because they will have more interest in your product or service than marketing to a general audience.
3. Use several promotion strategies - don't just stick to one form of promotion because you never know which one will work the best for you. If you use many channels i.e. search engines, email marketing, forums, writing articles etc you have a greater chance of getting more traffic to your web site.
4. Promote continuously - if you want to drive constant traffic to your web site, you must promote it continuously. Web traffic is the lifeblood of your online business. For example, you could constantly optimize your web pages for the search engines, resubmit them if needed, visit discussion forums every day and write an article for online publications every two weeks.
5. Calculate your return on investment (ROI) - this means keeping track of how much money you invested in your marketing plan and what profit you received in return. This will avoid wasting large sums of money thrown aimlessly into advertising.
If you calculate it takes 100 visitors to your web site to generate one sale and with each sale you make $10, then you shouldn't spend more than 10 cents to get each targeted visitor and still make a profit.
In order to know which aspects of your marketing campaign bring the most visitors, you must be able to monitor visitor activity to your web pages.
6. Analyze your web site traffic - by analyzing your web site traffic, you can determine what marketing strategies are successful. You can then change them as necessary, to boost the sales or services from your site.
Your analysis may include what keywords your visitors are using to find your web site, which web pages are the most popular and where your visitors are coming from. These are essential statistics you should know, instead of blindly promoting your web site and hoping for the best.
7. Test, monitor and track your results - to run an effective online marketing campaign, you need to constantly test what works and what doesn't. Tracking the response to an ad may cause you to refine it until it generates a great return on the money you invested. Once your results are satisfactory, you can then roll out your ads on a larger scale and spend greater sums of money.
You should also monitor your site in the search engines, so you can optimize your web pages for higher search engine rankings. This will attract more visitors which leads to higher profits.
Web site promotion strategies will differ for everyone, and will depend a lot on your product, web site and your personality. Try everything you can, record the results, and see what works for you.
Public Relations (Press Release) for Your Web Site
Click on the word document below, or copy the PR template to your own word document. Add Your Site, and other information that is marked in blue, and you will have a press release that will let your users know that you are a RaceQuest affiliate.
(YOURSITE.com) to Offer Sponsorship Tools for Racers and Promoters
YOURTOWN, STATE. – (YOUR WEB SITE) is proud to announce the availability of an exciting new product, the RaceQuest Marketing Manager – a book that has helped many racers and promoters to find, manage and keep racing sponsors in the short six months since its release.
The RaceQuest Marketing Manager is highly detailed, covering every aspect of how to pursue local and regional racing sponsorship. Written from years of experience in motorsports marketing, and from the school of hard knocks, the RaceQuest Marketing Manager is guaranteed to save racers and promoters time and money during their search for sponsorship, while teaching both basic and advanced fundamentals of marketing, and how it works in the “real world”.
Chapters of the RaceQuest Marketing Manger include the following:
Ch 1: Doing Great Research
Ch 2: The First Call
Ch 3: Winning Proposals
Ch 4: Winning Marketing Programs & Strategies
Ch 5: Closing the Deal
Ch 6: Keeping Sponsors
Ch 7: Public Relations
Appendix (Interactive Worksheets)
- Idea Guide (Five promotion/sponsorship program examples)
- Sponsorship Contact Log
- Sponsorship Memory Jogger
- Example Proposal
The RaceQuest Marketing Manager was written by Bill Catania, a racer, and professional marketer, who has a wealth of experience in creating and executing local, regional, and national motorpsorts marketing programs. Catania, educated at Cornell University, and founder of RaceFan, Inc., operator of popular racing Web site RaceFan.com, and WhoWon.com, created the RaceQuest program in such a way that is very easy to understand, regardless of your marketing background. Though easy to understand, the RaceQuest program has delivered big results for its readers, from a National energy drink sponsor for a Street Stock racer in Michigan, to the Air Force for a Cup Lite race team, and a major Telecommunications company for a NASCAR Late Model racer in New York!!
What makes RaceQuest “more than a great book” is that each book order is supported by 4 free training sessions, which are held online, in real time. “We have had as many as 60 racers in our web cast training room at one time – it is truly amazing how technology has enabled us to have a virtual classroom, where racers from around the world can ask questions about the book, or sponsorship programs that they are working on”, stated Catania. Training for 2006 will begin October 3, 2005, at racequest.com.
YOURSITE.com users can click on the RaceQuest banner to purchase a copy of the RaceQuest Marketing Manager, and to get four FREE sponsorship training sessions. Order before August 31, 2005, and get FREE Shipping!
