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Your Racing Sponsorship Headquarters.
by: Bill Catania
Published, February 2007, Circle Track Magazine
by: Tad Wilkes
Published: June 2006, Nightclub & Bar Magazine
by: Hillary Parker
Published, June 2006, Cheese Market News
Brief overview of Bill Catania's motorsports client experience
Featured Client Experiences
Several of the companies that have utilized RaceQuest's Bill Catania to achieve thier business objectives through motorsports marketing.
From time to time industry and motorsports publications call on Bill Catania to provide his motorsports marketing expertise, here are a few...
The US ARMY was seeking a partner to develop and manage a grassroots recruitment effort at NASCAR Whelen All American Series tracks across the United States.
RaceFan, Inc. was selected to develop and manage the recruitment strategy, staff training, management, and overall program design at all 85 NASCAR Whelen All American Series tracks.
Over 150 promotions were conducted during the campaign, including the involvement of ARMY Battalions, University ROTC programs and promotional staff. ARMY Hummers, Tanks and a host of other pagentry reinforced the ARMY's recruitment message at America's short tracks.
Valvoline needed a way to launch its new line of racing oil, specially designed for grassroots racers, who are difficult to reach because of the over 1,500 local tracks and 700+ series of competition that comprise grassroots racing.
RaceFan, Inc. developed an over-arching National Championship for Grassroots racers, which was named the Valvoline Cup, enabling racers from around the country to compete for national points and ultimately national bragging rights.
The campaign was supported by promotions at over 300 local and regional race tracks where Valvoline product was given away to competitors, upon signing up for the Valvoline Cup.
Over 80,000 drivers enrolled for the program during its first year, each vying for over $500,000 in national prizes. The new Valvoline Racing oil was distributed nationally at NAPA and Advance Auto Parts stores.
Notable winners of the Valvoline Cup include ARCA driver Will Kimmell and NASCAR Nationwide Series competitor Matt McCall.
Development of a multi-track and event customer acquisition program, centered on the sponsorship of an ARCA and regional touring late model car. The DirectBuy car competed at Toledo Speedway with Chad McCumbee & Bill Catania, as well as in the ARCA 200 with Brian Silas and Andy Belmont.
Program was inclusive of the generation of qualified customer leads from racing and community events.
New customers were earned from the campaign, which proved to have a positive ROI, performing better than traditional client advertising.
Public Relations and photography management for the Quaker Steak & Lube 200 NASCAR Craftsman Truck Series event at Lowe's Motor Speedway.
In 2006, Quaker Steak & Lube received a 5:1 return on their title sponsorship of the event, which was inclusive of measured media, inclusion of QSL's mascot in SPEED TV and PRN programming, and pre/post event press releases, and the promotion of Kyle Busch, who drove the #51 Quaker Steak & Lube Chevy to victory.
Long-term event value was created with the integration of race day photography into restaurant menus, wing containers, advertising and promotional materials.
Bill Catania worked with Andy Belmont Racing to secure and develop a partial-season sponsorship for Chad McCumbee and Dominick Cassola, who drove Andy Belmont's entries in the ARCA Re/MAX Series during 2007.
The sponsorship proved to be a successful foray for NOS, who previously spent most of their marketing dollars on Tuner/Import events.
Seeking to grow their business in Western New York, Smith Provision company, a leading producer of quality meats based in Erie, Pennsylvania, partnered with Bill Catania and Catania Racing.
Catania developed a marketing strategy that would provide Smith's with "Official Hot Dog" status at Dunn Tire Raceway Park (formerly Lancaster Raceway Park) and Holland Speedway, in addition to primary sponsorship of his NASCAR Whelen All American Series Late Model.
Throughout the partnership multiple fan-oriented campaigns and interactive events were executed, including a NASCAR Sweepstakes which awarded fans with passes to Watkins Glen, to the development of the Smith's "Top Dog" award for the winner of the Late Model and Modified events at Lake Erie, Holland and Dunn Tire Raceway Park. Fans could also win Smith's product for accurately picking the WEINER.
The campaign reached into the community with grocery store promotions at accounts throughout Buffalo, including Tops Markets and Market in the Square, where shoppers and race fans alike could taste their first Smith's hot dog while donating a dollar to charity. During promotional events speedway pace cars and staff distributed free passes turning shoppers into race fans!
Dean Foods/Skinny Cow Fat Free Milk
PRIMEDIA (Circle Track & Stock Car Magazines)
Team Ford Racing
Texas Brand Sauce
Questions? Call: 814-244-1539